Avocados From Mexico®, the No. 1 selling avocado brand in the U.S., is the new title sponsor of the Cure Bowl college football game. ESPN Events, which owns and operates the game, and the Orlando Sports Foundation (OSF), which manages the game, announced the new sponsorship today.
The 2023 Avocados From Mexico Cure Bowl – the bowl’s ninth edition – will be played Saturday, Dec. 16 at FBC Mortgage Stadium on the campus of UCF in Orlando. Kickoff is 3:30 p.m. ET and the game will be broadcast nationally on ABC.
The Avocados From Mexico Cure Bowl matchup will be announced on Sunday, Dec. 3. Participating teams will be from the American Athletic Conference, Sun Belt, Mid-American Conference (MAC), and Conference USA.
“We are honored to welcome Avocados From Mexico as title sponsor of the Cure Bowl as the Orlando Sports Foundation and ESPN Events continue our efforts to offer a first-class college football bowl experience in Central Florida while remaining steadfast in our mission to bring teams together to find a cure for cancer,” said Avocados From Mexico Cure Bowl Executive Director and Orlando Sports Foundation CEO Alan Gooch.
“Avocados From Mexico are always good – they bring good taste, good times, and they are good for you,” said Avocados From Mexico President and CEO Alvaro Luque. “With this partnership, we also have the opportunity to do good. Avocados From Mexico has a history of partnering with organizations that are dedicated to breast cancer awareness and research, and we are proud to increase our commitment to supporting this important cause with our sponsorship of the Cure Bowl.”
In addition to its sponsorship of the Cure Bowl, Avocados from Mexico is the Official Avocado of the College Football Playoff. The brand also sponsored college football’s Tailgate Week on ESPN in October, which featured custom-branded content during game telecasts that highlighted tailgating scenes across the country.
Prior to the 3:30 p.m. kickoff of the Avocados From Mexico Annual Cure Bowl on December 16, college football fans and cancer thrivers will turn Orlando pink. At 1 p.m., a FREE pregame street fest culminates with a cancer-survivor led community march to the gates of FBC Mortgage Stadium for the game. Fans can sign up to be the first to know when general public tickets go on sale at https://www.curebowl.com/2023-ticket-presale/ For more information and survivor/thriver sign up, visit www.march2cure.org
About Avocados From Mexico Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.