FUEL by Franzia Becomes Official Wine-Based RTD Partner of NASCAR
DAYTONA BEACH – From pre-race rituals to unforgettable race-day celebrations, NASCAR® today announced a new multi-year partnership with FUEL by Franzia, naming the brand the Official Wine-Based Ready-to-Drink (RTD) Partner of NASCAR beginning in 2026. The partnership unites two brands rooted in bold innovation and creating unforgettable moments — bringing FUEL by Franzia’s full throttle flavor, ready-to-drink offerings into the heart of NASCAR’s live event environment and fan culture. As an Official Partner, FUEL by Franzia will engage fans through national promotions, custom content, at-track activations and marquee entitlements at some of NASCAR’s most iconic venues. “FUEL by Franzia brings a commanding presence and rebellious attitude to the category, and we’re excited to welcome them as an Official Partner of NASCAR,” said Craig Stimmel, SVP and Chief Commercial Officer, NASCAR. “This partnership is designed to meet fans where they are — at the track, at home and across digital pla...