ORAL GABLES, Fla. – Amerant Bank, the largest community bank headquartered in Florida and the Official ‘Hometown Bank’ of University of Miami Athletics, today announced an expansion of its partnership with the University’s Athletic Department. The five-year extension gives the bank more prominent brand exposure, enhanced programs designed to support consumer banking and provide more opportunities for community-focused programming.
“The initial year of our partnership was so well embraced by our team members, clients and the South Florida community, that the idea of expanding our relationship seemed the logical evolution,” said Jerry Plush, Chairman & CEO of Amerant Bank. “We share community-focused values with the University of Miami, and expanding our scope and term of our partnership allows us to further those opportunities.”
The multi-year partnership, which currently includes Hurricanes football, basketball and baseball programs, as well as a presence across all University of Miami Athletics programs, will now also feature increased marquee branding during football games at Hard Rock Stadium, floor apron signage at men’s and women’s basketball games at the Watsco Center, and expanded post-season digital and advertising opportunities and targeted marketing. It also entails additional community engagement with youth programs, the school’s Military Appreciation program, and the opportunity to sponsor campus programs such as “Spring and Fall Orientation” and “Family Weekend”.
“We have appreciated our relationship with Amerant Bank during this first year of our multi-year program,” said Chris Maragno, SVP, Hurricanes Partnerships, “and very much look forward to their increased participation.”
The initial year of the relationship included support for Elementary School Day programming and youth sports clinics, along with a number of other educational elements. The bank also served as sponsor to Miami Hurricanes’ Hometown Hero program, which celebrates the brave men and women who serve our country and local community.